For brands

See what happensafter delivery.

See sell-through, stock depth, size and colour performance, markdown exposure and potential reorders across authorised retail partners.

See the brand view
Connected collection viewSample data
Brand environment — Autumn Tailoring
Connected sample locations
Marylebone75%
Notting Hill57.1%
Shoreditch47.4%
Signal across connected partners
Camel blazer
AW25 · through 2026-08-02 · authorised sample view
Sell-through
60%
Remaining
48
Potential reorder
8 units
Connected retail partners · not a live brand network
The problem

Once a collection ships, the view goes quiet.

After a collection is delivered, brands often lose a clear view of what actually sells, where stock is sitting, which sizes are missing, and where markdown risk is building — until the season is already over.

What is really selling, by store

Where stock is sitting unsold

Which sizes have already gone

Where markdown risk is building

The brand view

One clear view of the collection after it ships.

MILLYA brings sell-through, stock, size and colour, markdown status and reorder signals into a single view across connected retail partners — product by product, store by store.

  • Collection, product and location in one place
  • Sell-through, units on hand and weeks of cover
  • Size and colour performance, markdown status and reorder signals
Sample dataSample data · connected retail partners
Brand view — collection performance
Delivered
120
Sold
72
Remaining
48
ProductBasisSell-throughOn handSize / colourMarkdownPotential reorder
Camel blazerAW25 · through 2026-08-0270%12Size 10 leads · Camel leadsOn plan8 units
Silk dressAW25 · through 2026-08-0255%18Size 8 balanced · Noir steadyWatchNone
Leather toteAW25 · through 2026-08-0255%18One size · Tan steadyWatchNone
Sample dataProduct rows reconcile to 120 delivered · observed through AW25 · through 2026-08-02
Sell-through and stock — by location
Units delivered
120
Units sold
72
Units remaining
48
LocationDeliveredSoldRemainingSell-throughStock depthCover
Marylebone40301075%Low3.3w
Notting Hill42241857.1%Even12.0w
Shoreditch38182047.4%Deep20.0w
Sample dataWeeks of cover is an estimate from recent sales · units are observed
Sell-through and stock

See what sold and what is still on the floor.

Delivered, sold and remaining units for every location, with sell-through, stock depth and weeks of cover — so it is clear where product is moving and where it is stuck.

  • Units delivered, sold and remaining
  • Sell-through and stock by location
  • Stock depth and weeks of cover
Sample dataUnits observed · weeks of cover estimated
Size and colour performance

Know which sizes and colours are working.

Which sizes are missing, strong or slow, and which colours are pulling ahead or lagging — with the stores where there is an opportunity to review.

  • Missing, strong and slow sizes
  • Strong and weak colours
  • Opportunity by store, clearly labelled as inferred
Sample dataInferred from recent sales — an opportunity to review, not confirmed demand
Size and colour performance
Sizes
Camel blazerSize 10 leads
Silk dressSize 8 balanced
Leather toteOne size
Colours
Camel blazerCamel leads
Silk dressNoir steady
Leather toteTan steady
Sample dataInferred from recent sales — an opportunity to review, not confirmed demand
Markdown exposure
Potential margin exposure
€8,400
Estimate if current markdown risk plays out
Measured markdown to date
€1,200
Recorded on discounts already taken
ProductSell-throughCurrent status
Camel blazer70%On plan
Silk dress55%Approaching risk
Leather tote55%Approaching risk
Sample dataPotential exposure is an estimate · measured markdown is recorded — the two are never blended
Markdown exposure

See markdown risk before it becomes a write-down.

Products approaching markdown risk, the markdown already taken, and the potential margin exposure if current risk plays out — kept separate from measured results.

  • Products approaching markdown risk
  • Markdown history and current status
  • Potential exposure shown apart from measured result
Sample dataPotential exposure is an estimate · measured markdown is recorded
Reorder opportunities

Spot a potential reorder while it still matters.

MILLYA can surface products and locations where sell-through, stock depth and size availability indicate a potential reorder opportunity — for your team to review and decide.

  • Ranked by sell-through, cover and size availability
  • Always a potential opportunity, never a confirmed reorder
  • Your commercial team decides what to do
Sample dataPotential reorder opportunity · reviewed and decided by people
Reorder opportunities
Camel blazerPotential reorder opportunity
Marylebone · 70% sell-through · 8 units to review
Sample dataA potential opportunity to review — never a confirmed reorder or guaranteed demand
Collection feedback — sample
Planned capability — Stage 2, not yet live
Strongest productsWool coat — camel · Cashmere knit — grey
Weaker productsLeather tote — tan
Fit commentsCoat runs generous through the shoulder
Size issuesS sells out first; XS moves slowly
Colour responseCamel and ivory strongest; tan quiet
Product questionsRequests for a longer length in the coat
Store-level commentsSelfridges asking for an earlier reorder window
Sample dataIllustrative structured feedback — not real customer quotes
Collection feedback

Structured feedback, back to the people who design.

Strongest and weaker products, fit comments, size issues, colour response, product questions and store-level comments — collected in one structured place. This is a planned Stage 2 capability, shown here with sample feedback.

  • Strongest and weaker products, fit and size notes
  • Colour response, product questions and store comments
  • Illustrative sample feedback — not real customer quotes
Sample dataPlanned capability — Stage 2, not yet live
Locations and channels

Connected locations and authorised reporting views.

MILLYA reports across the locations and channels that a retailer has connected and authorised. It does not claim that every retailer, showroom or brand partner is already connected — the view reflects only what has been shared.

Connected locations

Stores and channels a retailer has connected and authorised for reporting.

Authorised views

Each brand sees only the data a retailer has agreed to share.

Growing over time

Coverage reflects only what is connected today, and grows as partners join.

Human control and permissions

Retailers stay in control of what is shared.

Visibility is permission-based, and any commercial step is decided by people — never taken automatically.

  • Each brand sees only the data it is authorised to see
  • Retailers control exactly what is shared, and can change it
  • Commercial steps always require human approval
  • No autonomous messages to clients or partners
  • No autonomous purchase orders
  • No autonomous markdowns
How the network develops

Built in honest stages.

MILLYA starts with shared visibility. Communication and commercial workflows follow as future development — they are not live today.

Stage 1Available now

Shared visibility and reporting

Sell-through, stock, size and colour, markdown exposure and reorder signals across connected, authorised partners.

Stage 2Future development

Structured communication and collection feedback

Structured feedback and communication between brands and retail partners, in one place.

Stage 3Future development

Commercial workflows

Purchase orders, shipping status, invoices, payments, credit notes and returns — added over time, not available today.

For brands

See how your collection really sells.

We will walk you through the brand view on sample data, then show how it would connect to your retail partners as they come on board.

Sample environment · nothing posts to a live system